We’re still looking at the freelancer’s business proposal to see how to get the job you really want from a client. Here are three more steps to consider.
Step Four. Be Detailed
You want to answer every question that client has in the proposal. This might be the only way you will be able to speak to the client so make it good. Don’t skimp on the details. In other words, be specific. Show you’ve done your research. If you say you can achieve a certain sales level, back it up with evidence. If you want to split the profits 60/40, back it up with specific reasons why the split is fair and how the work will be divided. Offer dates, deadlines, and dollars to provide a comprehensive plan.
Step Five. Show Personality
There are an abundance of cookie cutter business proposal templates available. These plans may be fine to provide an outline of what to include in your proposal however you’ll have a much stronger plan if it is written with the specific business proposal plans and personalities in mind.
Step Six. Give Ways to Follow-Up
Tell the client specifically how to get in touch with you or what to do next. Give them a call to action. There are two schools of thought on how to wrap up a business plan. The first is to leave the ball in their court. Give them a way to contact you and perhaps include a deadline. This may work well if there is a sense of urgency or scarcity to your proposal and if you have a number of potential partners.
Conversely, the other possibility is to end the proposal with a time in which you will follow up with them. For example, “I will follow up with you at the end of the week. Please let me know if you have any questions.”
A comprehensive and professional business proposal is a way to give a positive first impression to a client. Approach the proposal keeping your potential client’s needs in mind and always provide a method for them to contact you.
Freelancers need to know how to handle the preparation of a business proposal. This will be one of the basic documents of your business. A proposal outlines what you can do for your client according to that clients request to your business. At times, you can initiate sending a proposal to a business that you researched as being a part of your target marketing. When approaching a new business partner or a potential client your business proposal is your first opportunity to make an impression.
Step One. Know What’s Requested
Before writing one word, investigate carefully what you can really offer to the client. If you are responding to a request for proposal, read it carefully several times. You want to answer all of the questions posed by the proposal. Don’t give too little information and don’t give too much either. Be specific; use the same terminology that you find on the request for proposal.
Step Two: Do your research.
Learn everything you can about your potential partner or client. How long have they been in business? What is their specialty? Who is their target audience? Who have they partnered with or done business with in the past? What do they care about? This information is important because it will help you create a business proposal that appeals to them specifically.
For example, if your potential client is seeking blog design services from you and you’ve created blog designs for a charity they are passionate about then it would pay to include or mention that relationship in the proposal.
Step Three. Focus on Client Needs
Make the proposal state what’s in it for the client. While it is important to highlight your strengths and what you bring to the table, it’s even more important to word your strengths as benefits to your potential partner or client. Tell them what’s in it for them. If you’re an expert at email marketing and have consistently created high converting campaigns – tell them what that means to them.
Let the client know how your expertise will improve their life, solve their problems, and help them attain their goals? This is why research is so important; you have to know what their problems and goals are.
In the next post, I’ll provide three more steps for responding to a freelance business proposal.