Worksheets
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Audios
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Lesson 1
The Business Plan is your basic tool for designing a roadmap for your business. This first session plan so you will understand the various sections that will be covered in this business building series.
1 hour, 0 seconds
Lesson 2
This session provides details on how to select the ideal client for your business. $saying you want to serve “everyone.” This session covers various aspects of demographics, psychographics and other factors of the client identification process.
1 hour, 8 minutes, 42 seconds
Lesson 3
Have you taken into account the importance of building a solid foundation for your new business? This session reviews the Mission Statement, Business Description and the Legal Aspects of setting up the business.
1 hour, 45 seconds
Lesson 4
What will you deliver to the clients? This determines the actual business you will conduct in the workplace. Start by determining the product, services or both, that you will provide before you study the competition. Then take time to do a detailed competition study. Follow up with determining the USP for the business.
Competitive Analysis Worksheet
53 minutes, 17 seconds
Lesson 5
The Operating Strategy lets you describe how you will run your business on a daily basis. Effective daily operations means creating and implementing systems that let you work in an efficient manner. We’ll discuss various forms of Operating Strategies. A Template for an Annual Operating Plan will be available for download. You’ll find this useful when planning your Marketing Strategy.
42 minutes, 56 seconds
Lesson 6
Marketing is the primary activity every business must do to find customers. The question is always, how do you do the most effective marketing possible? Find out about the necessary Four P’s of Marketing so you will have the best marketing results possible
48 Minutes, 35 Seconds
Lesson 7
A marketing strategy brings all of your plans for promoting your business together on an annual basis. It will include various marketing tactics used either on the Internet or offline to get customers to your site. We’ll discuss how you should build an effective strategy to get the word out about your business so you build a sustainable operation.
1 hour, 19 seconds
Lesson 8
Review specific marketing tactics that any business can use to gain visibility, get the word out and connect with clients. These will be tactics to use off of the Internet. Because the internet is growing, many people feel personal marketing isn’t necessary. But marketing is essentially about communicating with others. Learn some of the best tactics to communicate without having to use the Internet and market your business no matter where you are.
Marketing Your Business Worksheet
48 Minutes, 44 seconds
Lesson 9
In this session we go to the Internet. Learn how to Create Your Web Presence. We cover free web software options, do it yourself sites, blogs, social networking sites that can serve as a website and more. Find out how to get a domain name and web host. If you want to be on the Web this is the Session for you.
1 hour, 5 minutes, 23 seconds
Lesson 10
How do you have your great website found in a sea of billions of other sites on the Internet? That’s the question we address in this session on Internet Marketing ideas. It’s imperative to know how to attract web visitors to your sites who really want what you have to offer. You’ll be pleasantly surprised to find out that most of these ideas are either free or very low-cost to do.
59 minutes, 53 seconds
Lesson 11
Business is about making money. In this Session, we discuss the budget you need to set in order to start your business. How much money will you need to have in place in order to start planning your business? How much money will you need to get your (real or virtual) doors open? What will you need to purchase? How much money should you set aside to get started? Pricing is how much you will charge for your products and services. We talk about all of this in this session.
1 hour, 6 minutes, 7 seconds
Lesson 12
In this session we discuss more money aspects of doing business. The topics include basic record-keeping, common financial statements, and pricing concepts for products and services. Remember, with all financial and legal needs, this information provides some basic information and education on the concepts. It does not replace working with your CPA, banker or other financial professional.
Financial Statements, Record-Keeping, Pricing
59 minutes, 30 seconds