Did you know that some of the most successful business owners and copywriters are exceptional storytellers? Advertising executives know this too. Story-telling is one of the most effective ways to influence a prospect. What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in…
Category: Marketing
Marketing Your Competitive Edge
All organizations have a lot of competition, particularly as the economic situation tightens up in the marketplace. When potential clients do competition research, what will they find out about your company that is different from any others in your industry? Answering that identifies your competitive advantage. Here are 7 top areas you can use to establish a competitive advantage in your organization.