Writing content for your website or blog is an important key to promoting your online presence. But does it seem to take forever to write content for your website or blog? Do you struggle to create information products? If so, you can learn a few tricks of the trade from professional writers. #1 Outline your…
How to Make Your Content Go Further
You probably spend a lot of your time, energy and money creating content. You know the importance of content to drive traffic, market your business, provide value and ultimately to support your business. However, chances are you’re not making the most of your existing content efforts. Here are a few key strategies to make your…
Top Do-It-Yourself PR Tips
Do you know that writing a press release is something you could learn to do? And there are many benefits for doing so. Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words…
The Power of Storytelling
Did you know that some of the most successful business owners and copywriters are exceptional storytellers? Advertising executives know this too. Story-telling is one of the most effective ways to influence a prospect. What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in…
7 Key Concepts for Contemporary Leaders
Few people would argue that leadership is something that is needed in every aspect of public life. For some people, the important concepts of leadership can often be difficult to grasp. Here are seven key concepts every effective leader must capture to be most influential.
The Power of Rethinking “Failure”
What if you learned that you have the power to decide whether or not something is indeed, a “failure” or not, changing your whole idea about failure? In fact, some highly successful people have already learned to look at the word failure in a very different way than others. Let’s talk about why.