About four years ago (November 6, 2006), Facebook launched their advertising program. It’s essentially a PPC, Pay Per Click, program. However, it offers a number of features and benefits that other PPC programs don’t. Here’s why Facebook advertisement works:
#1 Facebook is in millions of homes around the world. In fact, it has more than 500 million active users. When you create a Facebook ad, you have direct access to those 500 million users.
#2 Facebook allows you to narrow your ads to be seen by more specific demographic. For example, you can specify your prospects’ age, sex, location and interest.
#3 Facebook ads are delivered directly to your target audience. The advertisements show up on their profile pages. This is a much more focused method of advertising. Other ad programs don’t guarantee this degree of attention from prospects.
#4 There’s less competition on Facebook than other PPC services. This means you pay less per click than you might with another program – Google AdSense for example.
#5 You can advertise your website, blog or your Facebook fan page with a Facebook ad.
#6 People can “Like” your advertisements. This helps you generate attention for your advertisement. The more people who like your ad, the more attention – and clicks – it receives.
#7 Facebook provides a wealth of data. Like many other PPC programs, Facebook provides you with the ability to test and track your ad’s success. This gives you the power to get the most return on investment from your advertisements.
Facebook advertisements offer the most targeted options found anywhere. Business owners can create user-specific campaigns to drive traffic to their landing page, sales page, opt-in form, blog or even their Facebook fan page.
For example, with Facebook you can create one separate ad for single men, married men, and divorced men. You can then further segment them by age. For example, single men aged 30-40. Each advertisement you create can be designed to speak to this person specifically. Your choice of keywords, your headline and your call to action can all be written to target your audience.
Facebook advertising offers one of the lowest cost PPC options on the market. Combined with the ability to target a specific demographic, you can really maximize your ad’s effectiveness. If you use PPC in your marketing strategy, consider trying Facebook’s advertising program.